FOR IMMEDIATE RELEASE
Contact: Denise Sirovatka
Company: The Hain Celestial Group
Phone: (303) 581-1208
e-mail: dsirovatka@hain-celestial.com

Melville, NY (September, 2005) – Arrowhead Mills is introducing two new mixes that meet growing demands for gluten-free foods that deliver great taste. New Gluten Free Vanilla Cake Mix and Gluten Free Pizza Crust Mix were developed by Arrowhead Mills’ culinary team to meet consumer demand for great tasting gluten free products. One in every two hundred and fifty people is afflicted with Celiac disease, a condition that warrants a gluten free diet. These new mixes add to Arrowhead’s current line up of trusted gluten free mixes including pancake and waffle, brownie and cookie.

Arrowhead Mills Gluten Free Cake Mix
Celebrate a special occasion with Arrowhead Mills Gluten Free Vanilla Cake. Made with organic rice flour, this gluten free, wheat free vanilla cake mix is naturally nutritious, delicious and easy to make. In fact it tastes so great no one would know it’s gluten free. Available in a 1.3 lb. box.

Arrowhead Mills Gluten Free Pizza Crust Mix
Those with gluten intolerance will cheer as they can add one of America’s favorite foods back into their diets… pizza. Arrowhead Mills Wheat Free, Gluten Free Pizza Crust Mix bakes up to flavorful crust that can be topped with your favorite sauce and toppings. And if you’re in the mood for breadsticks, this mix makes delicious breadsticks fresh from the oven. Available in a 1.1 lb. box.

Look for new Arrowhead Mills Gluten Free Vanilla Cake Mix and Pizza Crust Mix alongside Arrowhead Mills Gluten Free Chocolate Chip Cookie and Brownie mixes and Arrowhead Mills Gluten Free Pancake and Waffle Mix. Available in Natural Foods stores beginning January 2006.

For more information on Arrowhead Mills Gluten Free mixes and our complete line of Arrowhead Mills products please visit our website at www.arrowheadmills.com. For other natural and organic specialty snacks and foods and personal care and cleaning products log onto www.hain-celestial.com.

About The Hain Celestial Group:
The Hain Celestial Group (NASDAQ: HAIN), headquartered in Melville, NY, is a leading natural and organic food and personal care products company in North America and Europe. Hain Celestial participates in almost all natural food categories with well-known brands that include Celestial Seasonings®, Terra Chips®, Garden of Eatin’®, Health Valley®, WestSoy®, Earth’s Best®, Arrowhead Mills®, Hain Pure Foods®, Raised Right®, Hollywood®, Walnut Acres Organic®, Imagine Foods®, Rice Dream®, Soy Dream®, Rosetto®, Ethnic Gourmet®, Yves Veggie Cuisine®, Lima®, Biomarché®, Grains Noirs®, Natumi®, JASON® and Zia® Natural Skincare. For more information, visit www.hain-celestial.com.