Get A Wholesome Start To The Day With Two New Hard To Resist Pancake & Waffle Mixes From Arrowhead Mills

FOR IMMEDIATE RELEASE
Contact: Denise Sirovatka
Company: The Hain Celestial Group
Phone: (303) 581-1208

e-mail: dsirovatka@hain-celestial.com

Melville, NY (September, 2005) – Arrowhead Mills, the market leader in natural and organic pancake and waffle mixes brightens the morning once again with two new delicious, wholesome varieties – Chocolate Chip Multigrain Pancake Mix and Apple Cinnamon Buttermilk Pancake & Waffle Mix. Made with organic whole grain flours, these products build on the brand’s core equities capturing the essence of the earth with great tasting organically grown ingredients.

Sinfully delicious, Arrowhead Mills Chocolate Chip Multigrain Pancake Mix is made with bittersweet chocolate morsels and a hearty blend of 70% organic grains, including organic corn flour. A delectable way to get the whole family to eat a nutritious breakfast, Arrowhead Mills Chocolate Chip Multigrain Pancake Mix is an excellent source of whole grains and fiber and a good source of calcium helping to build stronger bones and improve heart health.

Enjoy Arrowhead Mills Apple Cinnamon Buttermilk Pancake & Waffle Mix for a true all-American breakfast. Sweet apples are combined with the perfect amount of cinnamon and tucked in fluffy 70% organic buttermilk pancake mix. Made with organic wheat flour, this mix is a good source of whole grains, an excellent source of calcium and phosphorus, and a good source riboflavin.

Both new products maintain the fiber-rich, low-fat, organic goodness consumers have come to love from Arrowhead Mills. Low-fat diets rich in whole grain foods and other plant foods may reduce the risk of heart disease and certain cancers. Made with no preservatives and no Genetically Engineered Ingredients, Arrowhead Mills Chocolate Chip Multigrain Pancake and Apple Cinnamon Buttermilk Pancake & Waffle Mixes are a great way to start the day.

Look for Arrowhead Mills Chocolate Chip Multigrain Pancake and Apple Cinnamon Buttermilk Pancake & Waffle Mixes in 28 oz. bags in Natural Food Stores along side other great tasting Arrowhead Mills pancake and waffle mixes beginning January 2006.

For more information on Arrowhead Mills pancake and waffle mixes and our complete line of Arrowhead Mills products please visit our website at www.arrowheadmills.com. For other natural and organic specialty snacks and foods and personal care and cleaning products log onto www.hain-celestial.com.

About The Hain Celestial Group:

The Hain Celestial Group (NASDAQ: HAIN), headquartered in Melville, NY, is a leading natural and organic food and personal care products company in North America and Europe. Hain Celestial participates in almost all natural food categories with well-known brands that include Celestial Seasonings®, Terra Chips®, Garden of Eatin’®, Health Valley®, WestSoy®, Earth’s Best®, Arrowhead Mills®, Hain Pure Foods®, Raised Right®, Hollywood®, Walnut Acres Organic®, Imagine Foods®, Rice Dream®, Soy Dream®, Rosetto®, Ethnic Gourmet®, Yves Veggie Cuisine®, Lima®, Biomarché®, Grains Noirs®, Natumi®, JASON® and Zia® Natural Skincare. For more information, visit www.hain-celestial.com.