The Benefits Of Ancient Grains Just Got Better Introducing New Arrowhead Mills Cold Cereals With Cranberries And Omega 3 Rich Hot Cereal With Flax

FOR IMMEDIATE RELEASE
Contact: Denise Sirovatka
Company: The Hain Celestial Group
Phone: (303) 581-1208
e-mail: dsirovatka@hain-celestial.com

Melville, NY (September, 2005) – From America's heartland to your kitchen, Arrowhead Mills has been the pioneer and leader in organic grain products, since 1960. Now Arrowhead continues that tradition with hot and cold cereals that put a new twist on some old favorites.

Arrowhead Mills Cold Cereals with Cranberries
Arrowhead Mills is proud to introduce the addition of delectable dried sweetened cranberries in two of its top selling cold cereals; Kamut Flakes & Cranberries and Spelt Flakes & Cranberries. These ancient grains maintain the fiber-rich, low-fat organic goodness consumers have come to love from Arrowhead Mills and add the sweet zing -more- and health benefits of cranberries, rated high in antioxidant activity. The result is a deliciously energizing breakfast in each bountiful bite. Available in 12 oz. boxes.

Arrowhead Mills Instant Organic Oatmeal with Flax
Naturally nutritious, Arrowhead Mills is proud to announce the introduction of Instant Organic Oatmeal with Flax. Oat, the “Enduring Grain” is one of the best available natural sources of fiber. Flax, long known to have numerous health benefits, is a rich source of Omega 3 essential fatty acids, protein and fiber.

Arrowhead Mills Instant Oatmeal with Flax is the classic hot breakfast cereal – it warms your stomach and feeds your body with organic grain goodness. Available in boxes with ten 1.25 oz. packets.

Look for new Arrowhead Mills cereals in Natural Foods stores.

For more information on Arrowhead Mills cereals and our complete line of Arrowhead Mills products please visit our website at www.arrowheadmills.com. For other natural and organic specialty snacks and foods and personal care and cleaning products log onto www.hain-celestial.com.

About The Hain Celestial Group:
The Hain Celestial Group (NASDAQ: HAIN), headquartered in Melville, NY, is a leading natural and organic food and personal care products company in North America and Europe. Hain Celestial participates in almost all natural food categories with well-known brands that include Celestial Seasonings®, Terra Chips®, Garden of Eatin’®, Health Valley®, WestSoy®, Earth’s Best®, Arrowhead Mills®, Hain Pure Foods®, Raised Right®, Hollywood®, Walnut Acres Organic®, Imagine Foods®, Rice Dream®, Soy Dream®, Rosetto®, Ethnic Gourmet®, Yves Veggie Cuisine®, Lima®, Biomarché®, Grains Noirs®, Natumi®, JASON® and Zia® Natural Skincare. For more information, visit www.hain-celestial.com.